Learning from brand experts on what makes brand love
Great brands matter more than ever—to the people who love them and to the companies who build them.
We asked some of the brightest minds in marketing, media, and entertainment for their answers:
- "The most protected part is how you define your DNA and your brand and how you express it in the world." - Marisa Thalberg, CMO, Taco Bell
- "If you have great characters and you put them in a great story, you're gonna have an audience." - Kyle MacLachlan, actor and entrepreneur
- "We're digital animals – we absorb and interpret differently. And technology needs to reflect that." - Jacqueline Corbelli Founder, Chairman and CEO, Brightline Partners
So what is brand love? Learn more from our Brand Love video series.