Oath For Good supports Serena Williams Yetunde Price Resource Center
Art has long been considered a therapeutic tool in helping individuals and communities overcome challenges. Creating it encourages expression and admiring it inspires calm and hope.
This past Saturday, November 18th, Oath for Good joined with the Serena Williams Fund in unveiling a beautiful new mural at the Yetunde Price Resource Center (YPRC) in Compton, CA. Created by San Francisco artist Chelsea Ryoko Wong, the painting includes motifs inspired by the diversity of the community as well as words and phrases—Loyalty, We before me—reflecting both Serena's and Oath's stated commitments to building change.
More than 75 people, including the Mayor of Compton, attended the event which included a family festival treating guests to face painting, gardening activities, a live DJ and tote bag screen printing. Attendees were also invited to learn more about YPRC's offerings, including counseling, art therapy and job search tools, featuring technology donated by Oath.
"The YPRC and Oath are committed to disrupting the generational cycle of violence and trauma in Compton, especially for those most vulnerable. Using the digital technology provided by Oath, as well as other traditional creative resources, [our] art therapy sessions, include, poetry, creative writing, digital storytelling, dance and movement therapy, drawing, gardening, and dramatic arts," said Sharoni Denise Little, the COO of YPRC.
The Center was launched in 2016 by Serena and Venus Williams in honor of their half-sister, who was the victim of gun violence. Upon opening the Center, Serena stated, "I know first-hand the devastating effects violence has on loved ones... the pain and grief often feels unbearable. This is why I launched the Yetunde Price Resource Center, to provide comprehensive resource, referral and case management services to individuals and families affected by community violence."
Earlier this month, Serena became the inaugural Chair of the Board of Advisors at Oath, partnering with the media and technology company to build brands and drive change. The mural creation and installation at the YPRC marks the first collaboration between Williams and the company through its social impact arm, Oath for Good. Future collaborations around mutual values like commiting to inclusion and creating what's next will expand to other Oath brands, too.