Tumblr by the Numbrs: Digging into the data of fandom
From the team at Tumblr
Every day the Tumblr community makes more content than The New York Times, Wall Street Journal, Washington Post, and Buzzfeed could in 50 (50!) years. How can we measure that passion, commitment, and enthusiasm? We cracked the code with our Year in Review Fandometrics, analyzing all the posts, likes, reblogs, and searches to capture and rank the top themes in 26 lists.
For the fifth year in a row, we showed just how fanatical we are for our favorite movies and stars, but we went deeper, too. Whether it's the year's biggest meme or the surprising find that turmeric is a top-15 food, the internet, yet again, wasn't short on surprises.
When your community is this obsessed, people naturally take notice. Global press, from Billboard to The New York Times, reveled in the quirky fandoms that call us home. From K-pop to fan fiction, dog breeds to web series, if it was trending, it's in the data.
Year in Review is our love letter to the people who live on Tumblr. Their zeal is what makes our platform vibrant. Take your own deep dive into the science of fandom.