Buying into Trusted Brands is Easier Than Ever
Last night, at our NewFronts on Pier 26 in New York City, Academy Award-winner Jamie Foxx joined Oath CEO Tim Armstrong to roll out new mobile-best video content across sports, news, entertainment, and finance. The slate included Soccer Mom on Yahoo Sports featuring World Cup champion Abby Wambach interviewing athletes turned parents, and Storm the Gates on Huff Post following the amazing women running for office in 2018. There's also MAKERS Money on Yahoo Finance, hosted by Sallie Krawcheck, which is ready for a second season of giving women the tools they need to earn more and invest more.
Great content like this makes great context for brands. So we also introduced a simple menu of ways for advertisers to get in on these new shows to connect with their audiences. It's as easy as 1-2-3.
Integrate with sponsored or customized content
We offer a range of sponsorship and integration opportunities to align your brands with our award-winning content across all of Oath's brands. Our one-stop-creative-shop—RYOT Studio—can help translate brand insights and goals into powerful branded video content that connects with your consumers.
As RYOT Studio's Chief Business Officer, Kathryn Friedrich says, "Consumers are smarter about how they see marketing messages these days. They appreciate when brands can deliver their value through informative, entertaining, and engaging content that they will remember and share with their friends."
Create with our innovative ad formats
Our teams have created smarter, insights-driven ad formats that deliver better experiences for advertisers and consumers. Because ads that are boring don't get noticed, ads that are intrusive don't win love. And we're already making waves within the industry with these formats. Our holiday AR in-mail ad-unit (below) with Home Depot won raves from the client:
"We were really excited to partner with Oath. The Augmented Reality unit wasn't something we had seen from anybody else, and it was the perfect solution for our business goal: to generate excitement around our holiday décor."
Mobile video is here to stay and play, with 70% of all mobile traffic expected to be from video by 2021. Oath's brands work every day to give these mobile viewers great video daily shows, weekly series, and event livestreams that enlighten, entertain, and keep them coming back for more. Annually, we're delivering 1 billion+ hours of professionally created video to our 1 billion global fans.
Automate to reach specific audiences
Our platform teams have been diligently working for the last nine months to further enhanced our partners' abilities to connect the right ad with the right consumer. Tapping into Oath's programmatic private marketplaces with exclusive O&O content, scalable brand-safe reach, and unique data access can help reach engaged consumers wherever they prefer to watch.
That's it! Three ways to buy. Three ways to win. All with brands and content that people trust. That's not something you can find anywhere else. For more information about our premium video content and easy advertising solutions, click here.