RYOT Studio takes Creativity to the Next Level
From Kathryn Freidrich, Chief Business Officer of RYOT Studio
This month during an immersive, interactive experience in New York, more than 150 people got an up-close-and-personal look at RYOT Studio's two newest content programs: The Partner Collection and The Earth Rise Project.
Building off of a similar event hosted in the UK in February, the RYOT Studios team partnered with Swamp Motel, a UK-based experiential theater group, to build something unique and exclusive.
We sent invites with the promise to unveil something big. I gave a short presentation, and from there two hosts guided guests through a series of five rooms illustrating RYOT Studio's areas of expertise (insights, strategy, creative, and distribution) using immersive theater built around the Partner Collection and Earthrise.
In addition to the video above, check out their special site for more on the unique event and new video series.
People were quite taken with the experience. See what they had to say:
"It was a very unique and immersive way of thinking about creative and content building. Normally, you just see a standard proposal, but [this experience] made you think of how it comes to life."
- Samara Gerard, MullenLowe Mediahub Global
"In a world full of PowerPoint presentations, the RYOT tour experience was a breath of fresh air and an engaging way to think about content marketing."
- Ashley Hennings, Head of PR, ClassPass