Dmexco is the meeting place and a community for key players in the digital business, marketing, and innovation. We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda.
Join us in Hall 8, Stand C-10. You can also attend BVDW Tours(4 or 12): Please find information here.
We are speaking at Dmexco:
Markus Frank, MD Germany, Oath
Stop the budget squandering
Debate Stage // Sept 12, 5.05pm - 5.35pm
Fraud and brand safety remain a problem. Responsible handling of the budgets issued by advertisers covers various aspects and affects all players in the market. Who is actually optimizing what and who still has the marketing goal of the advertiser in mind? How do the market players protect the advertising money from fraud and misplacement? How well does this succeed? Which measures will have to be taken in the future in order to be able to counteract budget waste?
- Publisher: Carsten Schwecke, Idealo
- Adtech: Adsquare
- Agency: Karin Ross, GroupM
- Publisher: Markus Frank, Oath
Simon Halstead, Sr. Director Platforms, International, Oath
Programmatic Advertising in Europe: latest trends, attitudes and growth drivers
Stage - TBD // Sep, 12th 2.00pm - 2.45pm
IAB Europe will reveal the results of its much-anticipated European Programmatic Market Sizing research which will highlight the size, growth and status of the programmatic advertising market in Europe in a dedicated seminar at this year's edition of DMEXCO. Insights from the Attitudes to Programmatic Advertising survey, the industry benchmark on the development of programmatic in Europe will also be shared to reveal the latest buy-side and sell-side drivers, barriers and strategies. The findings of both of these pieces of research will be discussed in a panel of industry leaders and disruptors.
Presenter and moderator: Simon Halstead, Chair IAB Europe Programmatic Trading Committeeand Head of Open Demand International, Oath
- Daniel Knapp, Executive Director TMT, IHS Markit
- David Goddard, Global Head of Programmatic Trading, BBC Advertising
- Pierre Gauthier, Commercial Director France, NewBase & Adbase France and Board Member,
- Matt Simpson, OMD EMEA
Karen Schmidt, VP B2B Marketing, Oath
Data, Trust & Growth: Bringing Marketing to the next Level // The Face behind data
Debate Stage // Sept 13, 10.20am -10.50am
Marketing and all of the variants are changing faster and faster in the recent past. The aspect of personal relationships becomes more important than ever before. And what is the all decisive point on that? Trust! Organizations have to work hard to regain trust from their audiences. In order to stay in touch with them and to stay relevant companies needs be more innovative. So with all the possible ways to address the audience the tasks for marketers are even more exhausting. So how can you overcome these challenges? How did the companies represented by our panel participants manage to turn these challenges into new business? Listen to their fundamental experience and learn from their story!
Session will address:
- How to regain trust in a data-driven world.
- How to stay relevant when platforms are emerging.
- How to stay connected with the consumer and drive growth for brands and businesses
- Alicia Hatch, CMO, Deloitte Digital
- Kim Kadlec, SVP, Global Marketing Platforms, Visa
- Karen Schmidt, VP, Head of B2B Field Marketing, Oath
- Moderator: Wenda Harris Millard, Vice Chairman, MediaLink
Stuart Flint, VP, EMEA
How digital campaigns benefit from artificial intelligence and how it affects programmatic advertising
Stage - TBD // Sept 13, 2.00pm -2.45pm
Artificial intelligence is one of the trend topics of 2018: But how does it really change digital marketing? What role does it play in the subject of programmatic advertising? In order to answer these questions, Oath shows in the seminar on the basis of current practical examples how performance and branding campaigns can be optimally controlled by machine learning - and this across all formats and devices.
- Stuart Flint, VP EMEA, Oath
- Lewis Sherlock, Sr Dir, Platform Sales
- OMB, TBD
- Mindshare TBD
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