Brit + Co’s #CreateGood Returns to NYC with Expanded Digital Footprint Through Partnership with The BUILD Series
Influencer and celebrity panelists joining the #CreateGood NY conversation include Nikki Reed, Phoebe Robinson, Jameela Jamil, Marie Kondo, Iris Apfel, Maddie Poppe, Mindy Grossman, Genevieve Gorder and more.
New York – October 3, 2018 – Brit + Co, the leading media company for millennial women, announced details surrounding their 2nd annual award-winning series, #CreateGood. The event will take place in the heart of New York City from October 15th through October 19th. This year for #CreateGood NY, Brit + Co will usher in a partnership with top cultural platform BUILD Series, to build deeper connections with an interactive digital audience. The five-day event will livestream each night on BUILDSeries.com, brit.co, Brit + Co's Facebook page, and be distributed to a wider, global audience utilizing partnerships with other Oath online platforms, including: AOL, HuffPost, MAKERS, and Yahoo.
Keeping true to Brit + Co's mission, the millions of consumers set to tune in will be inspired and guided to be the very best versions of themselves. The "creating good" theme was developed when Brit + Co saw a strong and consistent demand for positive female communities to come together and support one another.
The San Francisco-based media company will hold empowering discussions featuring inspiring and entertaining panelists and experts at the BUILD Studio in Manhattan. #CreateGood will tap into the minds of respected industry experts and celebrities to discuss topics that matter to women. Each evening will focus on one of five key themes: #CreateGood Future, Wellness, Hustle, Art, and Style. Some of the featured panelists and speakers include actress and entrepreneur Nikki Reed, tidying guru Marie Kondo, actress and activist Jameela Jamil, interior designer and fashion icon Iris Apfel, interior designer and television host Genevieve Gorder, CEO and Creative Director of alice + olivia Stacey Bendet, actress, comedian and author Phoebe Robinson, CEO and Co-Founder of Rent The Runway Jennifer Hyman, American Idol winner, musician Maddie Poppe, President and CEO of WW (formerly Weight Watchers) Mindy Grossman, and a special video drop-in from model Karlie Kloss.
Furthering the strong partnership between Brit + Co and BUILD Series, Founder and CEO, Brit Morin will debut as a co-host for BUILD's popular online show, Build Brunch, during the week of #CreateGood. Following #CreateGood she will be a part of a new weekly segment called "BUILD Brunch with Brit."
"New York has a creative heart; it seems electric, and lives and breathes community. We can't imagine a better host for the return of our empowering #CreateGood experience," said Brit Morin, Founder and CEO of Brit + Co. "This city provides a perfect canvas for us to reach our loyal female audience while simultaneously expanding our following and staying true to our mission of encouraging women to be creatively inspired," concludes Brit Morin.
"We are so thrilled to partner with Brit + Co to bring #CreateGood to the city, Brit + Co's fan base and our loyal audience," said Suzanne Lindbergh, VP and Executive Producer of the BUILD Series. "The BUILD Series is live year round, bringing amazing guests through our doors daily, and we're excited to celebrate with Brit + Co and their compelling, interactive programming in studio."
Additional New York brand partners will include Allstate, who will be sponsoring #CreateGood Hustle the night of October 17th to promote their Hidden World of Data initiative.
Fans and viewers can interact with the brand via the livestream destinations and on Brit + Co's social channels with opportunities to have speakers answer their questions during the panels. Though #CreateGood NY will not be open to the public, a limited number of free tickets to attend select nights will be released each day. Fans will be encouraged to check out brit.co/creategood for tickets and look for additional information around entry on @britandco.
About Brit + Co
Brit + Co is a media and commerce company that encourages women, giving them the guidance and inspiration to propel them forward. Through inspirational content, online classes, products, and experiential events, Brit + Co enables their audience of over 175 million to use creativity to become the best version of themselves. Founded by Brit Morin in 2011, Brit + Co is based in San Francisco. The company has raised $45M in funding from investors including DMGT, Intel Capital, Lerer Hippeau Ventures, Oak Investment Partners, Verizon Ventures, and angel investors such as Marissa Mayer and Gary Vaynerchuk.
About The BUILD Series
The BUILD Series is a cultural platform created to connect the most compelling, interesting and influential creators in the world with their fans and audiences featuring the biggest names in entertainment, tech, fashion and business as they share the stories behind their projects and passions. Every conversation yields insights, inspiration and plenty of surprises, and it all happens several times a day from the BUILD Studio at 692 Broadway in NYC, and live-streamed at BUILDSeries.com.
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