eBay and Janel Parrish Join Forces with Yahoo Lifestyle on NOW//With Network’s Storytelling E-Commerce Series
Yahoo Lifestyle to Feature Immediately Shoppable Holiday Deals on Trending Items on eBay
Joins Previously Announced "Style NOW//With" with Nicole Richie and Working Sundays
New York, NY -- November 5, 2018 - Yahoo Lifestyle, the leading digital source for style, beauty and wellness trending stories, today announced a new partnership with Janel Parrish and eBay, the world's most dynamic online marketplace, to expand the portfolio of the NoW//With Network, announced earlier this week. The NOW//With Network - a celebrity-driven, interactive platform that will connect consumers with top talent, brands and products through premium storytelling and interactive shoppable experiences - will launch on November 15, 2018 exclusively on Yahoo Lifestyle and featuring Parrish's top picks from eBay's amazing selection of top brands and inventory.
Actress, singer and "Pretty Little Liars: The Perfectionists" star Janel Parrish will guide the viewer through an exciting digital experience that informs, entertains and offers tips, tricks and inspiration. The premiere season of "NowWith" will feature two editions, "Deals NOW//With" with Janel Parrish (launching November 15), and "Style NOW//With" with Nicole Richie (launching November 20).
"NOW//With," produced and presented by Yahoo Lifestyle, will feature shoppable episodes catered to verticals aligned with trending topics including but not limited to: fashion, beauty, home, design, food and wellness. "NOW//With" viewers can interact with elements in real time, click and immediately shop.
Featuring Janel Parrish, Yahoo Lifestyle's "Deals NOW//With," in partnership with online marketplace eBay, will feature hot deals on an amazing selection of trending products and top brands that will be available for purchase on eBay.com. From the most-coveted fashion to the latest design trends, eBay is offering shoppers one-of-a-kind gifts you can't find anywhere else.
"By teaming up with Janel Parrish and Yahoo Lifestyle to share their holiday picks, we're combining their gifting inspiration and our breadth of inventory for their viewers during the peak shopping season," said Suzy Deering, Chief Marketing Officer for eBay Americas and Global Brand Lead. "From the latest trending items in tech, to retro and right now toys, to holiday fashion, everything that's cool, interesting and what shoppers care about right now is happening on eBay."
"The holidays are my favorite time of year! I'm so excited to share how I get ready for the season and to be experiencing my first Christmas as a new wife!" said Janel Parrish. "With 'Deals NOW/With' on Yahoo Lifestyle and together with eBay, fans can see all my favorite traditions and shop for gifts in a unique and personal way!"
Yahoo Lifestyle celebrates America's dazzling diversity with inclusive style, beauty and wellness coverage that inspires and informs. The "NOW//With" series will take that inspiration to the next level, connecting the dots between unique storytelling and a seamless shopping experience.
"We're thrilled to partner with eBay and Janel Parrish on our Yahoo Lifestyle 'Deals NOW//With' edition, helping to elevate the shopping experience for consumers this holiday season." said Alex Wallace, VP and GM of News and Entertainment at Oath. "This unique NOW//With Network gives us the ability to scale our premium video content offerings and open opportunities for partner brands alongside top talent."
According to the analyst firm eMarketer, retail e-commerce in particular is forecast to grow 15% for the 2018 holiday season, outpacing overall holiday growth by 4X. According to a recent Oath study, 54% of holiday shoppers' purchase decisions are influenced by content.
In conjunction with the November 15 launch of the NOW//With Network presented by Yahoo Lifestyle, an exclusive event with participating talent will be held in Los Angeles.
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About Yahoo Lifestyle
Yahoo Lifestyle provides a digital space for every woman in America —all ages, identities, and sizes — to feel connected and get inspired with the pop culture, fashion, beauty, and wellness news, personal stories, and products they care about. We connect people to what matters most to them — across devices and around the world — by creating highly personalized experiences. For more information, visit Yahoo.com/lifestyle.
eBay Inc. (NASDAQ: EBAY) is a global commerce leader including the Marketplace, StubHub and Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2017, eBay enabled $88.4 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.
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