Europcar puts Oath in driving seat to run UK brand campaign
In collaboration with Europcar and Publicis Media, Oath has launched a dynamic new campaign to promote Europcar's leisure brand. The campaign, hosted across HuffPost UK, uses branded editorial content and video to showcase the Europcar brand and messaging around bringing family together.
'Siblings Reunited', created by Oath's branded content unit RYOT Studio, is live on HuffPost UK as well as being distributed to third party premium publishers via Oath Ad Platforms' video distribution network. The video features two sisters reminiscing about family getaways while heading away on a weekend trip, the destination of which is a mystery to one of the pair until arrival (cue a lot of excited laughter.) The benefits of Europcar's services, from delivery and collection to driving a car fitted with the latest tech, will be highlighted throughout.
The campaign is now live and will run until the 23rd of December
Jose Blanco, Sales & Marketing Director, Europcar Mobility Group in the UK said: "We are excited to be launching our new brand campaign with Oath. The campaign is very relatable to consumers and showcases Europcar's customer-centric focus. We're confident that the campaign will help to raise Europcar UK's brand awareness and improve visibility of its services for leisure customers."
Renuke Samarasinghe, Business Director at Publicis Media said: "The strong collaboration and determination between all parties - Europcar, Publicis and Oath – has really brought this partnership to life. This is just the start of an exciting journey for Europcar - creating content that really connects with their target audience at an emotional level and imprints positive memories of the brand in their minds."
Anna Watkins, UK Managing Director, Oath said: "Our team has worked with Europcar to produce great branded content in their authentic voice, built on our insights and uses our unique combination of art and science to reach millions of consumers across Oath's trusted media brands and premium publishing partners."