Some of the industry’s biggest game-changing advertising comes from our very own partners. Trend setters. Trail blazers. Brand builders. Brandblazers are Oath’s list of the most innovative, consumer-first digital advertising campaigns and the forward-thinking companies behind them.
What does it take to be a Brandblazer?
Innovation for the better
A campaign that steps outside the typical advertising boundaries to establish the brand as one consumers look at to create what’s next.
Build brand love
A campaign guided by behaviors that build trust, elevate experiences and respect the audience, that hold up against our Brand Love drivers.
The best of Oath
A campaign that incorporates the unique data and content available with Oath’s Brand Advertising Intelligence to create a solution that puts consumers first.
Our 2018 Brandblazers
Avon partnered with HuffPost to create a beauty industry web series produced by women, for women.
BANDAI NAMCO Entertainment
BANDAI NAMCO Entertainment teamed up with Oath Taiwan and Yahoo TV to create a virtual game show to reach more players.
Caltex caught the eyes of their mobile-first audience with interactive quizzes and viral comics hosted on Tumblr.
Crowne Plaza targeted business travelers with a mockumentary series, co-created with Mindshare and RYOT Studio UK.
HP partnered with PHD Media and Oath to create a campaign that inspired millennials to print more.
HUAWEI created a VR 360° game to promote their Mate 10 phone and spread the word with Yahoo TV and Engadget.
Macy’s drove in-store traffic by turning traditional direct-mail coupons into a digital experience, by working with Oath on a mobile ad pilot.
Pizza Hut digitized pools for The Big Game into a mobile-first experience called "Squares Pick'em” on Yahoo Sports.
Sun Life Financial
Sun Life partnered with Partner Studio by RYOT to drive awareness by connecting with young consumers over something they love: music.
Meet our brand experts
Oath Board of Advisors
Oath Digital Prophet
Chief Creative Officer &
China Network Creative
Consultant of ADK Taipei