Content marketing solutions

Content is the key accelerator driving consumers down the funnel, empowering your brand to cut through and unlock hearts and minds.

Storyhearing > storytelling. Get your brand stories heard with content programs that combine Oath's data and distribution with RYOT Studio’s legacy of actionable storytelling. Our content programs offer a unique approach to get your stories heard by combining Oath data and distribution with RYOT Studio’s legacy of actionable storytelling. It starts with your business problem and an understanding of your brand’s values and voice. It ends with measurable results that build your brand.

Content program benefits

Meaningful insights

Build the right program for your story, based on insights from Oath’s 4 trillion monthly data signals and 1 billion monthly users.

Audience strategy

We combine data with content white space analysis and social listening to develop your program strategy and custom creative idea fused in one.

Creative production

We’re a team of award-winning artists, filmmakers, and innovators. Together with the world’s largest brands, we develop assets that will earn attention.

Unmatched distribution

Extend your content on Oath’s leading sites or third-party partners through direct and exclusive partnerships with premium publishers.

Accelerate customers through the funnel with both love and action

Brand Love

+14%
Brand affinity

+64%
Message association

Brand Action

+9%
Purchase consideration

+65%
More likely to search for brand post campaign

CASE STUDY

Cadbury takes a walk down Memory Lane

We set out to inspire mums to create more and inspire them to celebrate and share their moments of joy.

Read article

How to buy

Yahoo Gemini is the only marketplace that offers search and native advertising in one platform. Unlock the strength of intent signals to find your most likely audience converts.

ONE by AOL is an advertising technology solution that connects publishers, advertisers, and consumers. One by AOL enables these groups to connect via premium and personalized ad experiences across desktop, mobile, tablet and TVs.

Brightroll combines the effectiveness of native with the targeting, reach, and optimization powers of programmatic. Build scale to make your campaigns a success.