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Data and measurement solutions

True advertiser intelligence starts with insights. Oath sees more than 200 billion data points each day. We can help turn signals into action, while keeping consumer privacy and experience at the forefront.

Overview

Gain a comprehensive understanding of consumers with insights taken from over 1 billion global users. Find the people who matter most to your brand across platforms and devices, and measure the impact of your campaigns.

Powerful consumer data signals

 

 
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Benefits

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Unique Data at Scale

Gain the scale you want with the accuracy you need, thanks to powerful datasets you won’t find anywhere else, brought together from Yahoo, AOL, Microsoft, Verizon, and first-party carrier data partnerships.

Cross-device graph

Tie your brand’s web of influence together with a privacy-safe identity graph that allows you to customize your messages to the over 700 million people mapped to more than one device.

Sophisticated audience modeling

Use Predictive Audiences to meet your performance goals by delivering your messages based on conversion probability, or cast a wide net with Lookalike to reach people similar to your current customers.

Campaign Insights

Get a holistic view of each ad type’s performance with aggregated data from across your campaigns so you can maximize ROI.

Reasons to believe

#1
Oath has the largest scale of mobile carrier data in the industry

4 trillion
monthly data points made across our house of brands

1M
apps included in our data powerhouse

500+
curated audience segments

Featured blog post

CASE STUDY

Bringing data to life

Building a successful brand now requires less focus on channels and more focus on leveraging the right data and technology to deliver contextually relevant messages that connect with the human behind the device. Learn more in our new eBook.


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