Native

Oath offers two platforms to help you perfect your native ad buys with targeting, reach and powerful optimization technology. Yahoo Gemini is the only marketplace with both native and search, unlocking the strength of intent signals to find your best audience. BrightRoll helps you reach additional audiences through programmatic buying.

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What is native advertising?

Native has completely transformed digital advertising. But what is native advertising exactly? Take a deeper look to learn more about how native advertising works, and how it can drive powerful results for your business.

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