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Native advertising solutions

From engaging ad formats to premium content environments, Oath’s native solutions offer targeting and scale that help your messages achieve better results with your audience.


Discover native ads that deliver results. Oath's native advertising solutions give you access to premium content and precise audience targeting to make sure your messages appear when and where you want them. Get started with native today with our Yahoo Gemini and BrightRoll ad platforms.

Featured native ad formats


Native ad formats as shown on various phones

Solution benefits

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Premium context

75% of consumers say brands are accountable for ad-adjacent content. Oath’s leading sites and premium publisher network give you brand safety and peace of mind.

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Adaptable formats

One set of assets powers a variety of unique native formats, from single image ads to full-screen video.

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Intent-driven data

1 billion Oath users create 4 trillion intent signals every month. Target your audience with intent-driven data no one else can match.

Oath native ads deliver performance

higher CTR with carousel ads vs. single-image

ROAS with native video vs. pre-roll

more conversions using dynamic product ads with native vs. native alone

Featured blog post


Purple rests assured with Oath

When Purple launched in 2016, it hit the ground running. The Kickstarter-funded e-tailer quickly became a serious player in the crowded, hyper-competitive mattress industry. Recently, the company teamed up with Oath to run a video campaign to reach its target customers: anyone who sleeps.

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How to buy native ads

Yahoo Gemini is the only marketplace that offers search and native advertising in one platform. Unlock the strength of intent signals to find your most likely audience converts.

Brightroll combines the effectiveness of native with the targeting, reach, and optimization powers of programmatic. Build scale to make your campaigns a success.

Get started with native ads