Native advertising solutions
From engaging ad formats to premium content environments, Oath’s native solutions offer targeting and scale that help your messages achieve better results with your audience.
Overview
Discover native ads that deliver results. Oath's native advertising solutions give you access to premium content and precise audience targeting to make sure your messages appear when and where you want them. Get started with native today with Oath Ad Platforms.
Featured native ad formats
Solution benefits
Premium context
75% of consumers say brands are accountable for ad-adjacent content. Oath’s leading sites and premium publisher network give you brand safety and peace of mind.
Adaptable formats
One set of assets powers a variety of unique native formats, from single image ads to full-screen video.
Intent-driven data
1 billion Oath users create 4 trillion intent signals every month. Target your audience with intent-driven data no one else can match.
Oath native ads deliver performance
35%
higher CTR with carousel ads vs. single-image
6X
ROAS with native video vs. pre-roll
4-5X
more conversions using dynamic product ads with native vs. native alone
CASE STUDY
Purple rests assured with Oath
When Purple launched in 2016, it hit the ground running. The Kickstarter-funded e-tailer quickly became a serious player in the crowded, hyper-competitive mattress industry. Recently, the company teamed up with Oath to run a video campaign to reach its target customers: anyone who sleeps.
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