When mobile experiences are personal, they’re unforgettable. Oath helps brands create powerful one-to-one connections by sharing our world of insights and data pulled from over 1 million apps and 2 billion devices.
Your digital advertising campaign is only as strong as the environment in which it’s placed. Oath’s combination of insightful data, brand-safe premium content, and advanced technologies helps brands stand out creatively while fitting in with what consumers already love.
Right audience, right place, right time. Instant connections between advertisers and consumers happen with Oath’s leading programmatic tools. Get the most out of your digital ad dollars and improve the accuracy of your programmatic campaigns with our omni-channel solutions.
Advertisers Content Marketing
RYOT Studio is Oath’s award-winning, global content studio, offering premium marketing solutions that bring your brand to life. We’re creative experts who understand the power of data in distributing and publishing your message. Become the story.
Videos shouldn’t just move on a screen—they should move people to action. Oath provides a unified platform of end-to-end video solutions for advertisers to engage the right audiences and get the most play out of video campaigns.
Advertisers Data & Measurement
Oath knows that people are more than the sum of their data signals. Build the story of your individual customers through our network of leading third party measurement partners combined with an open data ecosystem that helps strengthen your relationships with the people who matter most.
Over 80 million total searchers per month. 30 million searchers who trust Yahoo alone. That’s who you’re reaching when you partner with Oath for your search campaign. But that’s not all—we also help you reach non-search supply by retargeting users based on their recent history.
Wherever your audience goes, there you engage them. Opportunities for integration with Oath brands include takeovers, live pop culture events, holidays, or buying against audience/context clusters. All within the premium content and brand-safe environments you’d expect.
Make the most of today’s video opportunity with an end to end monetization stack, including video player, ad server, SSP, and rights management tools. Amplify the video opportunity of tomorrow by distributing or syndicating video content through Oath’s robust video library and network of premium publisher partnerships.
Oath has the industry’s largest mobile demand portfolio to help you monetize across every device and format with a single, scalable SDK. We’ve simplified the process of ad serving, network mediation, and real-time bidding with a self-serve platform that delivers real results and is rated #2 in mobile seller trust.
Display is still a huge revenue driver for publishers---and we can help you maximize the value of every impression. That’s why we give you robust solutions to monetize audiences and boost demand across programmatic channels on desktop and mobile web.
Publishers Ad Server
An ad server that provides publishers with advanced ad management and serving capabilities across the entire digital marketing landscape.
Integrate ads natively into your UX with Oath's Gemini platform, providing access to unique demand from Oath's sales teams. You can also maximize revenue with Private Deals for native. You’ll gain more control and flexibility by having the option to select advertisers to bid on reserved native ad inventory.