Hands holding a magnifying lens.

Search solutions

Reach interested new customers who are searching for your services and products as they journey across our leading properties and third-party publishing network.

Overview

Only Oath search ads combine the unique ability to retarget users post-search with the data and knowledge to deliver the right ads, in the right context, at the right time. Go beyond the search results page to create more meaningful connections with your audiences.

Search ads

 

 
Graphic of search ads

Why use Oath search advertising solutions?

Unique audiences icon

Unique audiences

11% of all searchers and 17% of mobile searchers are unique to Yahoo and can't be reached anywhere else.

Searchers of all ages

51% of male and 53% of female searchers on Yahoo are between the ages of 25 and 54.

The strength of Oath search solutions

50
Number of native ads that may be seen weekly by Yahoo searchers

84M
searchers per month across devices

65%
of searchers with HHI $60k+

Featured blog post

CASE STUDY

Wayfair and search ads

In our recent case study with Wayfair, we uncover how engaging searchers and optimizing search ads can lead to some amazing success.


View insights

Get started with search advertising