Participants at a stadium event.

Sponsorships solutions

Oath offers unique opportunities for advertisers to integrate their brand into premium content, video and live experiences.


Advertisers are savvier about how they buy their ads, which is why we offer a solution designed to maximize revenue across every format and channel. Seamlessly manage campaigns across display, video, mobile, and rich media ads with sales and business analytics tools from Oath.

Oath sponsorship opportunities for advertisers include:

● Exclusive title partnerships
● High impact takeovers
● Custom branded experiences
● Content creation through RYOT Studio


The 'galaxy' of Oath brand orbs

Reasons to believe

most-watched editorial news source online is Yahoo News

searchers per month across devices

growth on mobile video views on Yahoo Sports in 2017

monthly minutes watched across our Yahoo Entertainment channels

Featured blog post


3 keys to engage QSR customers

"Hometown Heroes" is a documentary-style series providing a rare glimpse into the community work of star athletes. The campaign successfully increased awareness, recall, brand association, and favorability.

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