Hi, we’re Oath

Oath is home to the sites and apps you know and love, such as HuffPost, Tumblr, Yahoo Mail, TechCrunch and many more.

Our stories and services connect with 1 billion people around the world every day.

Our technologies make sure you have experiences that reflect your passions, interests and goals.

So you feel like one in a billion.

Getting to know you

When you scroll and swipe across our sites and apps, we start learning what you like and get better at showing you more relevant stories, videos, and ads.

We also remember you when you return to our sites and apps, so you don't need to log in every time.

We achieve this using cookies and other tech with less fun names.

Data done right

We use data to improve your experiences across our sites and apps. It helps us bring you the stories you want to see, deliver agreed-upon services such as email, carry out necessary business operations, and more. We conduct these operations in accordance with the latest data protection laws.

It takes a team

Sometimes it takes teamwork to bring you the experiences that you expect and want. We may provide information to our parent company Verizon, our partners and other parties for product improvements, research and analysis, and to help them provide you with more relevant experiences and ads.

Take the controls

Your privacy is as important to us as it is to you. That’s why we give you controls. You can see and manage your account information, marketing preferences, location data, search history and more.

In safe hands

Protecting your data is our priority. Our global security unit operates across our company, with a mission to monitor, detect and investigate. We also strive to build privacy and security directly into the products we create to provide you with better performance and protection.

GDPR explained

GDPR stands for General Data Protection Regulation, a new EU law that gives you more power over your information and how it shapes your digital experiences. That means you get to tell us what we can know about you and what we can do with those details. These new rights extend to all EU users and to any companies in Europe and beyond that process your data as part of serving you.
General Data Protection Regulation

GDPR and You

Meet Oath

We're the media and technology company that connects with 1 billion people around the world through sites and apps like HuffPost, Tumblr, Yahoo Sport, TechCrunch and more.

Contacting Oath

In the EU, we operate as Oath (EMEA) Limited. EU data legislation provides users with certain controls over their data. You’ll find information below on how Oath uses data and how you can amend your information using the links provided or by contacting us at:

Customer care – Privacy Policy issues
Oath (EMEA) Limited
5-7 Point Square
North Wall Quay
Dublin 1

Getting to know you

Every day, Oath’s sites and apps are building millions of stories and features. We want to make sure you’re seeing the ones most connected to your interests. That starts with data.

We collect and rely on data from a variety of trusted sources:

From you

You provide us with your data when you interact with us, for example when you:

  • Open an account with an Oath site or app, and fill-in your name, email, etc.
  • Post, upload, share or store comments, photos, videos, messages, and more
  • Sign up for paid services or those requiring your financial information

From your devices

You might use your smartphone in the morning, a desktop at work, a laptop or tablet at home. To unite your experiences, we collect data along the way, including:

  • IP addresses
  • Cookies
  • Mobile device and advertising identifiers
  • Browser version
  • Operating system and version

From your location

To provide you with a consistent experience wherever you go, we collect location information, which can include:

  • IP address
  • GPS, WiFi, Bluetooth, and cell tower proximity
  • Mapping where messages, photos and videos were made, posted, and sent
  • Location searches made within other sites, apps, brand pages, advertising

From your clicks

The way a bookshelf says a lot about your likes, browsing habits shed light on what you enjoy, too. We use cookies and other technology to see:

  • Sites and apps you visit—both Oath’s and others
  • Content you've read/watched
  • How long you stay on site or app and/or how often you come back
  • Ads you’ve seen, scrolled by, clicked on, closed and/or that inspired a purchase

From others

This includes:

  • Third-party services (ex. Using a social platform login info to create an Oath account)
  • Publicly available sources, like census data
  • Advertisers
  • Third-party companies that use our services, like a brand with a Tumblr page

Get more details in our Privacy Policy.

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How we collect data

Oath uses cookies and device identifiers to help us collect information. These technologies use alphanumeric tokens that identify your browser and/or device. Here's what they do:

Remember you

"Remember" you when you sign in, so you always get a custom experience.

Stay logged in

Link log-in info across devices, so your phone experience matches your laptop one.

Make ads relevant

Deliver ads relevant to you.

Measure performance

Measure how our services are performing and guide new product development.

Detect fraud

Help identify fraudulent or abusive activities.

Make extra secure

Provide extra security, like requiring you to log-in again after a visit has "timed out".

Be knowledgeable

Gather analytics and run reports.

Third parties

We also allow third-parties to use cookies and similar technologies on your device. Their use of cookies and other technologies are subject to their own privacy policies, but not ours.

Data done right

We mainly rely on three separate bases to lawfully process your information.

These bases include:

Contractual necessity

We need to process your information in certain ways to provide our services to you. This includes activities like processing your information for the purposes of personalising content and ads.

Consent

Where you have given us consent to use your information in certain ways, we will rely on it. Remember that you have the right to withdraw your consent to our processing of your information and your use of our services at any time. You can find more information on how to withdraw your consent in our Privacy Center.

Legitimate interests

In certain cases, we may use your information to provide, improve, and customise our services. This may include sharing your information when necessary to pursue our legitimate interests and your legitimate interests in receiving personalised content, ads, and services.

Using your information for the reasons described in our Privacy Policy is also necessary to allow us to pursue our legitimate interests of improving our services, obtaining insights into usage patterns of our services, efficiency, and interest of our Services for users.

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How we use data

So, what are we doing with all this data, anyway? We use the information that we have about you to deliver, personalise and improve our services. We also use your data in other ways, for example, to:

Customise experiences

Customise the content and services you encounter on our sites and apps.

Stay up-to-date

Provide, update, upgrade and develop new features, stories and services.

Show relevant ads

Analyse your content and other information to keep our services safe and secure and to help us make the content and ads more personalised to your interests

Tailor fit

Tailor and target the ads you see on every Oath site, across every device and even when you visit other sites.

Stay in touch

Contact you about your account or to send you marketing messages, which you can control.

Perform better

Analyse your data for performance and trend reports.

Build a safe network

Combine our data with information we get from other business partners and companies to help us deliver content, services and ads that suit your interests, and also to defend against fraudulent and abusive activity.

 To learn more about how we use your data, check out our Privacy Policy.

How advertising works

All the great stories you read, videos you watch, and services you use across Oath’s house of brands are brought to you by advertising. We use our technologies to sell ads and deliver them to you on our properties as well as on sites and apps outside of our company. Data helps us do things like show you ads that are relevant to you.

The data we look at can include:

  • Information on your browsing habits and search queries
  • Communication analytics (this can include email and messaging)
  • Location signals
  • Account information you provided, like age, gender
  • Account and device activity
  • Insights from tech and tools like IP addresses, web beacons, SDKs, cookies, and more
  • Public data

It takes a team

It takes a team to deliver great content and services.

Playing well together requires sharing information with our teammates consistent with our Privacy Policy.

This team can include:

  • Our parent company Verizon, and other Oath companies and affiliate brands
  • Trusted partners who work on behalf of Oath and under our directions
  • Publishers, advertisers, and other companies

Additional information

We allow other companies and third-party apps integrated into our services to collect information from your browsers and/or devices. Their use of cookies and other technologies are subject to their own privacy policies, but not ours.

In certain circumstances, we may access, preserve and disclose information for legal purposes, for example when required by law, or to comply with legal and governmental agency requests.

Make sure to check out our Privacy Policy to learn more about how we share your information.

Take the controls

Think of data as a set of tools. We use them to build the best possible site and app experiences, but you have controls. You can visit our Privacy Center at any time to review, manage, and download your data.

What you control

  • Account information
  • Marketing preferences
  • Location data
  • Advertising settings
  • Search history

In some cases, you may:

  • Request changes to your data
  • Restrict the ways in which we use your information
  • Object to the processing of your information by us
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Additional information

You may also delete your account, ask for your data to be deleted, and withdraw consent from our Privacy policy and Terms of service. We will honor these requests, but please note you will lose access to our sites and services. In some cases, we will continue to process your data for purposes that include complying with other legal obligations.

In safe hands

We know security is important to you. Oath has technical, administrative and physical safeguards in place to help protect against unauthorized access, use or disclosure of customer information we collect or store.

Data transfers

    Oath is a global company with platforms, partners and affiliates on just about every continent helping to provide you with the content and services you love. Oath may transfer information about you outside the European Economic Area (EEA) based on:

    • When you agree to our Terms of Service, and when we need to transfer information outside the EEA to deliver our services to you
    • Data processing agreements based on Standard Contractual Clauses
    • Data transfers to US companies certified under the Privacy Shield