Today's consumers expect more from advertising and marketers need the right tools to build brand love. With nearly 70% of our audience on mobile, we will deliver a better ad experience that's mobile-best and consumer-first.
At Oath, we've been busy bringing together our best assets and building for the future. With this in mind, advertisers can now provide an enhanced customer experience with these four new ad formats:
Augmented Reality (AR): An augmented reality (AR) mobile ad unit designed by our RYOT team and powered by our search and native marketplace, that enables consumers to click to access an immersive ad in an Oath content experience like Yahoo Mail. Brands including The Home Depot and Pottery Barn are currently working with us to test this exciting format that enables brands and their digital storytelling to make an impact like never before.
Native: A new mobile ad format, powered by our search and native marketplace, that maximizes creativity and consumer engagement with a full screen canvas. The ad will be available across all Oath mobile apps including Yahoo Finance, Yahoo Sports, Yahoo Weather, HuffPost and more.
Utility: A new mobile ad that creates more utility for users and enables them to save coupons and deals to their mobile wallet. When the mobile ad appears, consumers can tap to engage, with the option to save special offers to their mobile wallet. Once saved, brands can later alert consumers to special deals via mobile lock-screen notifications.
Social: An interactive ad that extends a brand's voice beyond the social newsfeed, by aligning its real-time photos, videos and custom hashtags with premium content and new audiences across Oath's properties.
We're committed to delivering not only an exceptional experience for our consumers, but results for our advertisers. Interested in being part of what's next? Learn more about our current advertising opportunities here.