Advertisers connect with football fans through NFL Live on Yahoo Sports

November 8, 2018

Author: Jeff Lucas, Head of Americas Sales, Oath.

Fall is here, and for millions of fans across the country it's the best time of the year. Why? America's favorite sport, NFL football, has officially kicked off, and NFL games are more accessible than ever before with new distribution through Yahoo Sports on mobile devices.

For two decades, Yahoo Sports has specialized in fan-first experiences and been one of the most trusted sites for sports news in the digital world. This season, with the support of Verizon's wireless capabilities and Verizon Digital Media Services technology, Oath is bringing live local and prime-time NFL games, including Thursday Night Football, Sunday afternoon action, Sunday Night Football, and Monday Night Football, to football fans on mobile devices for the first time. Verizon Digital Media Services is powering the livestream by preparing, delivering, and seamlessly displaying this season's games on Yahoo Sports and other Oath properties (including Yahoo, AOL Sports, AOL and Tumblr).

Oath represents the local inventory within the mobile live game streams on Oath endpoints and the NFL mobile app.

Yahoo Sports began streaming NFL games during the 2018 NFL Playoffs and drew over one million app installs during the League's postseason. Yahoo Sports is not only delivering a new viewing option for fans but also strong results for advertisers. Top brands like Activision's Call of Duty, Hotwire, Skittles and Universal Pictures (promoting the upcoming comedy Night School), are onboard as 2018 advertisers.

We know that today's sports fans want to watch games wherever they are. Advertisers should adapt this fan-first mentality to keep up with viewers, rethinking their traditional sports marketing. How can brands capitalize on the mobile sports fan? Capture their attention through livestreaming content, and measure engagement throughout the sports fan's journey.

Oath and Yahoo Sports are shaping the mobile future of sports by offering compelling live experiences, including the new NFL live game offering. The first few months of the Yahoo Sports NFL live stream are sold out, but there's still time for brands to get in on the game instead of sitting on the sidelines of the digital playing field!