Case study: Driving mobile engagement with 360-degree VR

July 30, 2018

HUAWEI created a 360-degree VR game to promote their Mate 10 phone and spread the word with Yahoo TV and Engadget. The leading telecommunications company wanted to build awareness for the launch of the new phone in the Hong Kong market.

HUAWEI built awareness for the new phone and its features via sponsorships of the Yahoo Asia Buzz Awards and YahooTV. The campaign also targeted tech enthusiasts on Engadget and invited people to play a 360-degree VR photo hunt game that launched from an interactive banner ad – bridging online and offline worlds.

Campaign results:

  • Over 70% participation rate in the game
  • Average of 50 seconds spent per game session

HUAWEI's campaign is a 2018 Brandblazers program winner, celebrated for its innovative, consumer-first and cross-screen approach to digital advertising. This campaign exemplifies Oath Brand Advertising Intelligence by combining the art of branding and the science of data to help partners like HUAWEI build stronger relationships with their customers.