Content as king: why video is the key to unlocking hearts and minds

February 21, 2018

As advertisers seek to understand how best to communicate their brand story and values, it's imperative to understand how consumers are affected by different forms of communication.

We surveyed over 2,400 users to understand the impact of digital advertising formats on consumers' perception of brands and products. The findings indicate that people are largely impacted by branded video in premium formats (especially new, innovative technologies), and that this trend has stayed consistent, causing advertisers to spend more year after year on content marketing and video.

Learn more about how branded video is the best way to unlock the hearts and minds of your target audience.

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