Broadcast advertising campaigns are finding a second life in digital as more and more consumers are abandoning TV. Direct response TV agency Eicoff wanted to extend the reach of its already successful TV ad campaigns with a programmatic solution from our DSP.
"We have had a long history with the Oath DSP as the platform has grown and evolved over time," said Matt Cote, VP of Video Innovation at Eicoff. "And we have always been happy with the service, technology behind the user interface, and the flexibility in terms of planning our campaigns."
Flexible solutions like Audience Builder were a key factor in Eicoff's decision to partner with Oath. With this tool, advertisers are able to create in-depth, custom audience profiles using first-party, third-party, and proprietary Oath data.
In our case study with Eicoff, we uncover how partnering with BrightRoll's cross-device platform helps advertisers achieve unprecedented lifts in viewability, even ones who are already experts in digital video.