Case study: Eicoff guides TV advertisers into the digital era with BrightRoll DSP

December 13, 2017

Broadcast advertising campaigns are finding a second life in digital as more and more consumers are abandoning TV. Direct response TV agency Eicoff wanted to extend the reach of its already successful TV ad campaigns with a programmatic solution from the BrightRoll DSP.

"We have had a long history with BrightRoll as the platform has grown and evolved over time," said Matt Cote, VP of Video Innovation at Eicoff. "And we have always been happy with the service, technology behind the user interface, and the flexibility in terms of planning our campaigns."

Flexible solutions like Audience Builder were a key factor in Eicoff's decision to choose the BrightRoll DSP. With this tool, advertisers are able to create in-depth, custom audience profiles using first-party, third-party, and proprietary Oath data.

In our case study with Eicoff, we uncover how partnering with BrightRoll's cross-device platform helps advertisers achieve unprecedented lifts in viewability, even ones who are already experts in digital video.

Download the complete Eicoff case study below.

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Tags: Tech/Telco