Today's demand for more engaging, amusing, up-to-speed content is stronger than ever. Verizon Media is committed to creating content experiences for our members' daily needs across our entertainment, finance, news, sports, and communications channels. With over 2 billion monthly video views, we're creating more original video content in-house than ever before, including live stream, VOD, series, and innovative video.¹ We're building now for 5G and dreaming of the future, shaping consumer expectations for what's next.
Read on to learn about the latest developments for our members, and how we offer advertisers custom ways to integrate brands in these rich experiences.
Newly-launched, interactive entertainment app
Announcing Yahoo Play, an interactive mobile-first entertainment app that enables viewers to directly engage with premium, original video shows while they watch through interactive games (including trivia, polls, and quizzes). Users can interact with snackable, curated videos across a variety of celebrity and pop culture interests, developed with Verizon Media's insight-led content creation expertise. Produced across seven Verizon Media O&O brands and led by emerging talent, these short-form shows drive engagement and excitement for all members.
Why advertisers will love it: Highly integrated sponsorships enable brands to connect directly with young (and young-at heart) fans consuming desired, talked-about content. Opportunities include show co-production, exclusive episode sponsors, and product integration.
8-hour bell-to-bell live programming and exclusive event coverage
At Yahoo Finance, we break down the barriers between Wall Street and Main Street by empowering investors with trusted and premium tools, data, news, and analysis.
Yahoo Finance now promotes 8-hour live bell-to-bell financial and business news coverage including three original daily live shows ("Market Movers," "Midday Movers" and "The Final Round"), as well as other content, such as "Morning Meeting," a morning show that broadcasts on Facebook. Our new in-house studio will include innovative technologies that allow live interaction with Yahoo Finance's robust data-sets, giving our viewers deeper insights into the markets.
Plus, for the fourth year in a row, Yahoo Finance will be the exclusive livestream partner for the highly anticipated Berkshire Hathaway Annual Shareholders Meeting on May 4, 2019. Viewers across the globe are able to witness Chairman and CEO, Warren Buﬀett, and Vice Chairman, Charlie Munger, share their unscripted views on Berkshire Hathaway, the markets, the economy, and more.
Why advertisers will love it: Brands can reach engaged business decision-makers through custom brand integrations, full-week sponsorships, rotational media, and sponsor inclusion.
Even more original shows and live sports coverage
Yahoo Sports is the mobile home for sports and delivers the best and most differentiated original content to fans.
Yahoo Sports and the NBA have teamed up to bring users the first-ever digital highlights show, "The Bounce." Streaming five nights a week at 8pm ET, "The Bounce" boasts an all-star roster of hosts, analysts, and personalities who know the game, the league, and what fans want to see. Viewers can follow the action all season long with a live scoreboard, social media integrations, behind-the-scenes and special content from live games and more. Analysts for "The Bounce" include Pro Basketball Legends Gary Payton, Swin Cash, and Jason Terry.
In addition, Yahoo Sports is gearing up for even more live sports coverage. With soccer now the fourth most popular sport in the U.S., Yahoo Sports is taking the field to become a go-to destination for fans to catch every golazo. We're kicking off our live streaming with the Scotiabank Concacaf Champions League, an exciting tournament featuring teams from North America, Central America, and the Caribbean. And this is just the beginning. We have partnerships that allow us to bring fans in the U.S. all of the action from LigaMX, Concacaf Gold Cup 2019, the National Women's Soccer League, and much more.
Why advertisers will love it: Yahoo Sports offers premium sponsorships across a wide variety of original shows and live streams so brands can be in on the action.
To get started, contact your Verizon Media account rep today or contact us to learn more.
¹ Source: Verizon Media, internal data, 2018