Welcome to the madness! The Men's College Basketball tournament is here. Audiences are engaging live across platforms. With 45% of America watching, and 93.5M live streaming, there are a lot of eyes on this tourney. Here's what marketers need to know about who will be watching, where you can find them and how to inspire engagement for your brand among the massive basketball fan audience.
Eyes on: men’s college basketball 2018
March 5, 2018