Infographic: how is ad inventory like fruit?

December 14, 2017

There are lots of ways to buy fruit depending on the type and quality you want. The same is true of programmatic ad inventory. From direct buys to open exchange markets, the level of complication and competition varies based on your individual needs.

We've created an infographic that helps explain, in delicious terms, the differences between players in the programmatic ecosystem. Read it here to get a simplified take on programmatic ad buying.

View infographic