How Microsoft helps open the gates to better ad performance

March 19, 2018

Oath's partnership with Microsoft is a marketer's dream.

What makes the massive scale of the Microsoft publisher audience even more enticing is the consistent quality marketers can expect. From Xbox's unique creative engagement to MSN's partnership with 1500 of the world's leading content providers, Microsoft gives marketers premium environments in which to place their messages. In addition to implementing Oath industry standards, Microsoft works exclusively with brand safe content partners and does not publish user-generated content.

With the full roster of Oath and Microsoft brands at a marketer's disposal, the opportunities for delivering your message are as unique as they are varied. Xbox connects with media-savvy millennials, and there is only a 7% duplication between MSN, Yahoo and Aol homepages*.

Oath's expertise on the publisher side means marketers have extreme flexibility when engaging their customers via reserved campaigns, programmatic Private Marketplaces and RTB. With the power and scale of the Microsoft ID, Bing search, MSN browsing and Xbox usage, the Oath Microsoft portfolio provides rich, first party-data on millions of users to make your advertising even more effective.

Advertisers also have access to high-visibility channels like Outlook and MSN, which offer the highest publisher viewability scores on industry metrics alone. Ads on Xbox are 100% viewable, which is great news for advertisers looking to reach a younger audience.

Microsoft publishers empower users to achieve more and enable brands to make valuable connections across display, video, and mobile advertising solutions. Here's a snapshot of what the leading publishers offer for advertisers.

MSN: Delivers a personalized content experience to a massive audience. Powered by the Windows 10 Edge browser and proprietary tech, MSN is growing and its channels achieve the highest viewability scores.

XBOX: Transforms the gaming and entertainment experience from the comforts of the living room. Brands have the opportunity to create unrivaled immersive experiences using native advertising, unique console data and conversion tracking.

OUTLOOK: Helps people focus on what matters and get more done. Best-in-class performance drives ad effectiveness at scale.

WINDOWS: Ads in Apps enables marketers to access the exclusive brand safe scale of Windows first and third party apps with the precise targeting of Microsoft data.

With Oath and Microsoft on the same team the advantage sides with advertisers. Take advantage of the power of Microsoft combined with the industry-leading insights and expertise of Oath to develop campaigns that get results.

MICROSOFT: YOUR ROUTE TO RICH FIRST PARTY DATA, SCALE AND PREMIUM ADVERTISING ENVIRONMENTS.

Oath's partnership with Microsoft provides marketers with unrivaled access to advertising across nine markets: US, Canada, Brazil, UK, France, Germany, Italy, Spain and Japan.

SCALE: across these markets Microsoft publishers achieve over 342M monthly reach*.

UNIQUE: across these markets Microsoft delivers an additional 90M monthly audience on top of Oath publishers*. Xbox connects with media-savvy millennials and there is only 7% duplication between MSN, Yahoo! and Aol homepages*.

PREMIUM: from Xbox's unique creative engagement to MSN's partnership with 1500 of the world's leading content providers, Microsoft provides a proven premium environment for marketers.

FLEXIBLE: successfully engage your customers via the flexibility of reserved campaigns, programmatic Private Marketplaces and RTB.

BRAND SAFE: in addition to implementing Oath industry standards, Microsoft works exclusively with brand safe content partners and does not publish user-generated content.

VIEWABLE: Outlook and MSN channels provide highest publisher viewability scores on industry metrics and Xbox ads are 100% viewable.

DATA: rich first party data targeting harnesses the power and scale of the Microsoft ID, Bing search, MSN browsing and Xbox usage for audience segments at scale across the Oath Microsoft portfolio.

Sources: * comScore Media Metrix Multi-Platform, December 2017 Oath 9 countries.** FY18 Q3 Earnings Global Figure.

To learn more about advertising on Microsoft properties please contact us.