HuffPost UK reimagines Lifestyle offering with HuffPost Life

July 5, 2019

HuffPost UK today launched its new Life section, unifying Lifestyle, Parents, and Finds. The new design, with its distinct visual style, offers readers a better experience of a key coverage area for HuffPost.

Presented in a bolder format, HuffPost Life is designed to help readers make informed decisions on choices that matter, with sound advice and relatable stories. The UK launch kicks off a global rollout with HuffPost's other 12 international editions launching their Life sections later this year.

HuffPost Life takes a quality approach to service journalism by examining issues and subjects relevant to readers such as pieces that explore smarter ways to live a greener life or parenting hacks, tips, and advice that actually work.

The new design has been optimised for mobile with larger images and a new bolder design that complements stories intended to help readers live their best lives. Life coverage will focus on:

  • Wellness and wellbeing coverage, including under-reported areas such as women's health.
  • How to navigate and plan around money, career, and home.
  • Green living coverage to help readers take action on a subject they really care about.
  • Distinctive stories about sex and relationships that are truthful and insightful.
  • Parenting with stories that reflect on the joys and challenges of bringing children up to be good people.
  • And we'll continue our in-depth coverage of mental health with inclusive articles that reflect readers' experiences and offer help and guidance as it relates to depression, anxiety, and stress.

Life will also include our trusted shopping and product guide, HuffPost Finds.

Vicky Frost, the Executive Editor for Life, HuffPost UK, said: "HuffPost Life is focused on real people, creating a guide to modern life, and providing helpful and relevant content that speaks directly to our audience's lives. I am thrilled to be bringing a new editorial focus, a new look, and design to HuffPost UK's lifestyle content. We want to help our readers feel informed about life choices and to reflect their real experiences."

Anna Watkins, Managing Director, Verizon Media UK said: "Through the launch of Life on HuffPost UK, Verizon Media has reinforced our commitment to creating unique and engaging content that puts readers first. Through bringing relevant and engaging content to our readers, we can also connect brands to our audiences in authentic ways."

As part of the Life launch, HuffPost UK will also launch a new series of week-long special editions, published throughout the year, which focus on topics that readers particularly care about. The "Sleep Edition", publishing today, takes an in-depth look at sleep and our relationship with it – considering whether you're getting enough, how you can sleep better, and testing the products and techniques which promise a better night's kip. Other special editions including the school holidays are planned for the coming months.

HuffPost UK, which is part of Verizon Media, has grown from a team of six people at launch in 2011 to an award-winning website with a newsroom focused on quality journalism, reflecting what matters most to its audience.

To find out more about HuffPost Life and how your brand can work with HuffPost, email info-uk@verizonmedia.com.