Advertisers are concerned with where their ads are running more now than ever. Since ads.txt was implemented last year, increased transparency in the programmatic ecosystem has become even more prevalent. Publishers are also being held accountable for quickly hopping on board and implementing the code to ensure ads are running in quality environments. Since its implementation, ads.txt has aimed to provide those quality environments by reducing ad fraud and adding confidence to advertisers in the ad buying process.
But has ads.txt delivered on that? What do advertisers think of ads.txt thus far? Oath commissioned a survey of 222 advertisers and agencies by Advertiser Perceptions in February 2018, read on for the results.