The proliferation of fake news is eroding consumer trust in brands whose ads appear next to offensive or misleading content. Advertisers have taken notice, and integrity of programmatic ad spends has become a top priority. What are advertisers doing to combat this issue? And what does it mean for the future of the advertiser/publisher relationship? We asked over 400 programmatic decision makers how they're dealing with the very real problem of fake news.
Infographic: how will fake news affect online ad budgets?
May 30, 2017