Consumers are escaping into new worlds that give them unique experiences they can't get on the regular old plane of reality. VR, AR, and 360 video are radically changing the way people engage with content, which gives brands incredible new opportunities to tell stories.
Our research shows that not only do over half of all consumers explore a new form of reality every week, they also feel more connected to content when they do. As the dimensions of what's possible morph and become more immersive, brands need to seek out partners who understand the possibilities and can produce content that looks great in any world.
To learn more about reaching your audience in this new reality, check out Redefining Reality by RYOT Studio below.View infographic