Majoring in member experience & why it matters for brands

November 19, 2018

As consumers, we want to be entertained, communicate, stay informed and transact. Oath builds destinations that a billion people rely on. That's why over 60% of our users return on a daily basis.

We're focused on growing our entertainment, finance, news, sports and communications experiences -- with more original editorial, video programming and even exclusive events. We're building products for a better member experience today and tomorrow.

Beyond that, we empower our advertisers to enhance the member experience through content opportunities that help brands breakthrough to build brand love and action. Powered by Oath's 4 trillion data points, brands can achieve smarter personalization, better engagement, and better targeting to constantly improve our ecosystem.


Take a look at the Top 5 Recent Developments from our Supers:

Yahoo App: We've introduced a one-stop shop in the U.S. for our top Yahoo products and member deals with the new "Deal of the Day" offering with partners like eBay. Read more about it here.

Why advertisers will love it: Feature your product in the Yahoo Mail app with deals exclusive to our members.

Yahoo Lifestyle's NowWith: The future of shopping is here! Introducing the NowWith Network, the first interactive, e-commerce, celebrity-driven network combining premium storytelling with shoppable experiences. See coverage here.

Why advertisers will love it: Be one of the first brands to engage in the the first seamless, shoppable video experience. Engage viewers through compelling video that allows clicks and shopping in real time.

Yahoo News App: Our enhanced app is your go-to, trusted source for coverage of the issues and stories that matter, now with a '360 view', top 10 news stories and videos, and fact checking. Read more about it in MediaPost.

Why advertisers will love it: Engage your audience with a full-screen interactive storytelling canvas, alongside news content in a brand safe environment.

Yahoo Finance: Launching in 2019, we will offer 8-hour live bell-to-bell financial and business news coverage. Read more about it in MediaPost.

Why advertisers will love it: Reach investors as they follow the markets with a live sponsorship that integrates your brand into the show.

Yahoo Sports: Yahoo Fantasy offers an engaging, immersive weekly prediction contest for fans to answer sports and pop culture questions for a chance to win cash. See more here. We've also introduced 12 shows including award-winning Fantasy Football Live, The Spin, and The Rush.

Why advertisers will love it: Be part of the show and game experiences with integrations, video ads, prizes, and more. Check out Pizza Hut's 'Hometown Heros' Yahoo Sports sponsorship here.

These updates are driving more engaged and valuable DAUs to our sites and apps. Interested in getting your brand in front of these audiences? Reach out to your sales representative or contact us here.