Me2Zen case study at a glance
- Goal: Maximize mobile revenue without compromising user experience on Me2Zen.
- Solution: Integrate full-screen native "Moments" ad solution and leverage proprietary demand source from across Verizon Media.
- Results: Expanded demand opportunities drove a 98% increase in fill rate and a 93% increase in RPM.
A strategy to win
Me2Zen is a leading social gaming company specializing in casino and card games. The brand turned to Verizon Media to maximize its mobile revenue without interrupting the enjoyment of the user experience, which has helped Me2Zen become a leader in the marketplace.
"Verizon Media was the perfect partner to help us achieve reach and advertising impact, without compromising the game experience that is core to our brand's mission and success."
- Xi Tong, Marketing Director, Me2Zen
The Verizon Media partnership introduced and aligned additional proprietary demand with Me2Zen's unique supply, reaching incremental new and engaged audiences. The team also integrated full-screen native ad solutions to enhance brand messaging in the mobile gaming environment.
The results? This unique publisher saw an increase in demand opportunities that resulted in a 98% increase in fill rate and a 93% increase in RPM. Me2Zen's success proves that the all-important balance between monetization and clean user experience can be achieved with the right partner.
That's a digital strategy worth betting on. To find out more about our publisher opportunities, contact us.