Consumers can't live without their smartphones. And what they're doing on their phones more than ever is watching videos. Nearly two-thirds of consumers already watch at least one mobile video a day, and many of them say they'll be watching even more in the future - especially shorter, more shareable video content.
Those are just a couple of the insights we gained as part of a global study on consumer mobile video habits. With mobile spend rising right alongside mobile use, we identify key opportunities for advertisers in the space. We also share the top challenges marketers and publishers face in mobile video today.
Check out our research to start developing an effective, mobile-first strategy for your brand this year.