Oath Ad Platforms, from Verizon Media, presents this fireside chat series where we learn insights from influential leaders from across the ad industry. Find out what makes them tick, what future big bets for advertising they are most excited about, and some interesting personal details about how their careers evolved.
John Koetsier, VP of Insights at Singular, joined Missy Schnurstein, our Head of Product Marketing & Demand Strategy, for an engaging talk where they discussed approaching marketing as a science, how simplification will advance the ad industry, and how a diverse marketing portfolio will always produce stronger results.
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