Case study: Search takes a front row seat with SeatGeek’s campaign

November 9, 2016

SeatGeek expanded its efforts with search advertising after seeing the success of its native and display ad campaigns on Oath. In a new case study with SeatGeek, we uncover how custom audience targeting with Yahoo Gemini search ads can help brands reach new audiences that take action, at scale.

Yahoo Gemini's custom audience targeting feature helped SeatGeek to not only re-engage existing customers with search ads, but reach new users and drive new traffic to its site.

"Search campaigns with Yahoo Gemini have helped us reach our customers in the right way," said Adam Quint, Marketing Analyst, SeatGeek. "We plan to invest as much as we can on this platform, and we will also try many of the new features that are available. We're always interested in testing new tactics with Oath because of the continued success we see."

The campaign outperformed SeatGeek's goals with a 16% savings in CPA and 107% lift in CTR."SeatGeek saw an opportunity to extend its search advertising and better leverage data through Yahoo Gemini to connect with its audience," said Courtney McKlveen, Vice President and Industry Lead, Retail, Travel and QSR, Oath. "The campaign surpassed their expectations by reaching a qualified audience on Oath and proved the power of search ads to engage and drive meaningful traffic to the SeatGeek site."

Read the SeatGeek case study to learn how their campaign strategy achieved big-ticket results.