The future of in-app header bidding: a hybrid solution?

December 15, 2017

Kevin McGowan, Vice President, Product Management, One by AOL, was recently featured as a guest contributor on Mobile Marketing Watch.

Header bidding has supported major revenue increases for desktop-based digital publishers. By improving the sequential bid process, allowing advertisers to compete directly in a unified auction before ad server calls, it has dramatically raised CPMs. But what about mobile?

Click here to read the full article.