The future of in-app header bidding: a hybrid solution?

December 15, 2017

Kevin McGowan, Vice President, Product Management, Oath, was recently featured as a guest contributor on Mobile Marketing Watch.

Header bidding has supported major revenue increases for desktop-based digital publishers. By improving the sequential bid process, allowing advertisers to compete directly in a unified auction before ad server calls, it has dramatically raised CPMs. But what about mobile?

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