Want to know about holiday shoppers on the go?

November 15, 2018

With the holiday shopping season underway, mobile has emerged as a trusted shopping assistant. From research to purchase, the convenience and immediacy of mobile are changing the holiday shopping behaviors of today and tomorrow.

At Oath, we recently surveyed over 1000 consumers to find out what devices people turn to on quest for the perfect gift. While we spotted generational trends among shopping behaviors, one thing stood out loud and clear: mobile phones are playing an ever-growing and critical role in the holiday shopping process.

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