It's estimated that $44 billion will be lost to ad fraud by the year 2022. This presentation is the second webinar in our Trust and Transparency series and gives advertisers and publishers important information about fraud and inventory quality. View our short webinar below as our Oath product experts shed light on the following topics:
- Measures of ad fraud
- Inventory quality
- Marketplace transparency
- Anti-fraud technology
To learn more on how to embrace the latest trends of advertising transparency and control, view our first webinar in the series here.