Yahoo Finance Launches New Video Series ‘Global Change Agents with Lianna Brinded’

March 13, 2019

Yahoo Finance, part of the Verizon media portfolio of brands, announced today the launch of their new video series, "Global Change Agents with Lianna Brinded," which will showcase the incredible career journeys of some of the most influential women in advertising, business, tech and academia, who helped to radically transform their industries. Launching at Advertising Week Europe, the 18-episode series will premiere globally on 3rd April and run twice monthly for nine months. "Global Change Agents with Lianna Brinded" will be filmed in Verizon Media's new state of the art UK studio and is the next in a slate of original programming from Verizon Media as it continues to invest heavily in video.

Hosted by Lianna Brinded, Head of Yahoo Finance UK, and exec produced by award-winning journalist Lara O'Reilly, "Global Change Agents with Lianna Brinded" will delve into all the ways women shape the world we do business in, the industries that run our lives, and what we can learn from their career paths which helped to revolutionise the profession they work in. Each episode will deliver exclusive interviews and unparalleled insight from industry-defining women in power – from CEOs to CMOs – around the world. Women confirmed so far to feature in the series include Eileen Burbidge MBE, Partner at Passion Capital and Chair of Tech Nation, Justine Roberts CBE, Founder and CEO, Mumsnet and Gransnet, Joanne Hannaford, Head of EMEA Technology at Goldman Sachs, and Syl Saller, Diageo CMO.

With a focus on keeping gender diversity at the top of the news agenda and empowering women to aspire to more senior roles in business, Yahoo Finance will also take "Global Change Agents with Lianna Brinded" offline and host talks and networking events for women in business and advertising. The series will also be supported by a podcast series to widen audiences as part of Yahoo's continued focus on audio, which has also included a number of hugely successful podcast shows.

"We are so excited to share the stories of these trailblazing women through Global Change Agents with Lianna Brinded," said Lianna Brinded, Head of Yahoo Finance UK. "There are so many incredible women who are radically transforming global industries which, in turn, are reshaping the way we live. We know that organisations with more female managers make more money—and studies show that women in general are better leaders. But what we also know is that there is a woeful dearth of women at the top of the corporate ladder across the globe. We think it is hugely important to spotlight these incredible women and highlight the impact and importance of women in business. Championing women in business has been a big focus for Yahoo Finance globally and is part of our DNA, so this series feels like a natural next step."

Anna Watkins, UK Managing Director, Verizon Media: "I am looking forward to showcasing 'Global Change Agents with Lianna Brinded' at Advertising Week Europe. It not only champions our global commitment to women in business and diversity, but it also reinforces our commitment to creating unique and compelling video content that consumer audiences want to watch and through which brands can partner with us. Companies are waking up to the fact that a diverse workforce makes sense for their business: according to the 2018 McKinsey diversity study, it's been proven that companies are 21% more likely to outperform competitors if they have a more gender balanced workforce."

The series will be available on 3rd April and available to watch on Yahoo Finance and the Yahoo Finance app.