Participants at a stadium event.

Sponsorships solutions

Oath offers unique opportunities for advertisers to integrate their brand into premium content, video and live experiences.


Advertisers are savvier about how they buy their ads, which is why we offer a solution designed to maximize revenue across every format and channel. Seamlessly manage campaigns across display, video, mobile, and rich media ads with sales and business analytics tools from Oath.

Oath sponsorship opportunities for advertisers include:

● Exclusive title partnerships
● Multi-channel brand integration (live events + media)
● High impact takeovers
● Custom branded experiences
● Content creation through RYOT Studio


The 'galaxy' of Oath brand orbs


Put your brand front and center icon.

Put your brand front and center

From exclusive title partnerships to custom content creation to live events, make meaningful connections with billions of consumers in premium, trusted environments.

Unrivaled content experiences icon.

Unrivaled content experiences

Including content partnerships with the NFL and NBA, Yahoo Finance’s trendsetting All Markets Summit, the cutting-edge TechCrunch Disrupt conference, and more.

Reasons to believe

most-watched editorial news source online is Yahoo News

searchers per month across devices

growth on mobile video views on Yahoo Sports in 2017

monthly minutes watched across our Yahoo Entertainment channels

Featured blog post


Lexus launches new mobile campaign on Yahoo Sports

This year Lexus is taking a new approach to reach mobile sports fans who prioritize this device as their first screen.

Read article

Get started with sponsorships