Users don't like to see a "Page Not Found" message when they're looking for something else. Our DNS Search solution can offer users a page of sponsored and algo listings to help them find what they are looking for.
First, our software analyzes the user-generated URL and user location to determine what keywords the user may be interested in. Then, we provide search results based on those keywords. This solution [often leveraged by Internet Service Providers (ISP's) and toolbar Partners to monetize NXD and 404 type traffic] is a win-win — you're assisting your users, while creating a new revenue stream for yourself.
It's perfect for Partners like ISP's, who have the ability to detect non-resolving NXD/404 type traffic.