Partners can integrate with our search products through distribution opportunities, such as default search sets, homepage sets, new tab sets and browser extensions. Partners can distribute their own Partner browser sets and extensions or Yahoo browser sets and extensions like the Search and New Tab by Yahoo extension.
Search traffic from these sources is usually sent to a Yahoo Hosted Search (YHS) page, but can also be sent to a Partner hosted page with Yahoo Search ads and algo results. On a Fully Hosted YHS page, Partners provide users with a rich and engaging experience similar to what Yahoo offers its own users. On a Partner page, the ads and algo results are provided via an API feed or contained within a YHS iFrame. A Fully Hosted YHS page typically performs the best, compared to a YHS iFrame or the Yahoo Search XML Feed, and is the solution of choice for most distribution Partners.
Partners can manage their various implementations and distribution channels by using run-time tracking parameters and real time beacon data from Yahoo hosted pages.