Oath may offer Yahoo Search results through an XML feed for Partners with owned and operated sites, and who manage their own search engine results pages (SERP's). Our XML service includes both sponsored search ads and/or algo web results.
These results are passed to our Partners in an XML format with full documentation, so Partners can parse and present beautiful, rich user experiences that monetize and deliver value. Our comprehensive marketplace of sponsored search ads, combined with a world class set of web search results, means that SERP's can be competitive, compelling and generate user loyalty.
In addition, we offer vertical search experiences through Images, Video, News and more.
Combine all this with superb business controls, such as filtering, sensitivity and more, and we can help you reach your goal of having a great search experience for your site.