Armando Rodriguez to lead sales and operations for the region, including the U.S. Hispanic market
Oath, a new Verizon company, resulting from the combination of AOL and Yahoo brands, products, and operations, has defined its leadership structure for Latin America. Armando Rodriguez will oversee all sales and operations for the region, a position he has occupied at Yahoo since 2005.
Armando's leadership team includes Henry Zamarripa, who will lead sales for Spanish-speaking Latin America, Andre Izay, overseeing sales and operations in Brazil, and Matthew Harris, leading sales for the U.S. Hispanic market. In addition, Luiz Braz will lead platform solutions and Melva Midi will oversee sales operations for the region.
Verizon, the largest telecom operator in the United States, acquired AOL in 2015, and most recently completed its acquisition of Yahoo for $4.5 billion in early June. The integration of these two companies, which will operate under the Oath umbrella, should take several months to complete.
A global leader in digital and mobile, Oath is a house of more than 50 media and technology brands, including AOL.com, HuffPost, Yahoo Sports, Yahoo Finance, BrightRoll, Flurry, ONE by AOL, TechCrunch and Tumblr, to name a few. Today, the combined properties of Oath reach over 1 billion people worldwide, with a goal of reaching 2 billion people by 2020. Oath is shaping the future of media and building brands people love through scaled audiences, trusted content, premium distribution and differentiated data for thousands of the world's leading advertisers.
"We are creating a transparent and reliable environment for advertisers that combines relevant and differentiated content with a complete set of data that gives us an in-depth understanding of more than 1 billion people around the globe. This represents a huge opportunity for advertisers in Latin America, where we're seeing tremendous growth and momentum," says Armando Rodriguez.
Latin America remains a strong market for growth in digital advertising. According to eMarketer, digital ad spend in Latin America is forecasted to hit $8bn in 2017, growing to $11.6bn in 2020.
The company will host a series of events to introduce the Oath brand to market and reinforce the opportunities for advertisers resulting from the combination of its assets.
Oath, a subsidiary of Verizon, is a values-led company committed to building brands people love. We reach over one billion people around the world with a dynamic house of 50+ media and technology brands. A global leader in digital and mobile, Oath is shaping the future of media. For more on Oath, visit www.oath.com.
Maya Komadina, 925-200-2469